First off, thank you so much for your overwhelming interest in our products and what we do. We're very proud to make a premium, hand-harvested product directly from our local natural resources, and we're thrilled that so many of you want to share in what we do.
Unfortunately, due to the overwhelming demand, we are forced to change our holiday plans again. After we sold out completely in 45 minutes in our Tuesday sale this week, interested buyers then went and cleaned out all of our retail partners, too, So, in order to fulfill our obligations to our retail partners, we will be dedicating one week of round-the-clock saltmaking to re-filling their stores.
This will push back our next sale from November 9th to November 16th. We will follow that up with one more pre-holiday sale on December 9th, before turning our attention back to our retailers until after Christmas. This allows us to make sure last-minute shoppers have plenty of salt, while avoiding any negatives that come from an overburdened Postal Service.
So, while this plan is always subject to change, this is what we aim to do for the holiday season.